By Radosław Nielek, Dariusz Parzych, Damian Sepczuk, Adam Wierzbicki, Jakub Wysoczanski (auth.), Jonna Järveläinen, Hongxiu Li, Anne-Marie Tuikka, Tiina Kuusela (eds.)

This ebook constitutes the refereed lawsuits of the fifteenth overseas convention on digital trade, ICEC 2013, held in Turku, Finland, in August 2013. The subject of ICEC 2013 used to be "effective, agile, and relied on e-services co-creation” and displays the alignment among automated, formalized company approaches with the necessity to flexibly adapt and innovate companies immediate in keeping with altering purchaser wishes and requirements.

The thirteen papers released during this e-book have been rigorously reviewed and chosen from greater than 50 submissions, leading to an reputation cost of lower than 25%. they're prepared in topical sections on on-line ads and referential structures, recommender platforms and pricing, social media, cellular prone, company types, and societal implications.

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Extra resources for Co-created Effective, Agile, and Trusted eServices: 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, August 13-15, 2013. Proceedings

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Internet Advertising Board. pdf 2. OVK. pdf 3. : Offline Optimization for Online Ad Allocation. In: Fifth Workshop on Ad Auctions, Stanford (2009) 4. : Online Allocation of Display Advertisements Subject to Advanced Sales Contracts. : Proc. ADKDD 2009 (2009) 5. : Enhancing network traffic prediction and anomaly detection via statistical network traffic separation and combination strategies. Computer Communications 29, 1627–1638 (2006) 6. : A predictability analysis of network traffic. Computer Networks 39, 329–345 (2002) 7.

In accordance with previous literature [2], the bid per click and the keyword matching are varied to measure consumer response at different advertisement positions. Due to experimental restrictions by the service company, the analysis focuses on the first result page. Previous studies on search behavior have shown that searchers concentrate on the first page of search results [14, 18]. For the service company, a conversion represents the completion of an online form to request information material on the services offered.

Therefore, researchers need to be aware of this decision problem. Especially if studying search engine advertising from the perspective of advertisers, research needs to consider varying characteristics of prospects, such degree of interest and activity, that lead to different behavior, such click and conversion probability. 2 Limitations and Future Research The non-linear rank profitability challenges advertisers with a three dimensional decision problem in search engine advertising. Future research should bear in mind the limitations of the present study.

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