By Russell Belk, Jr, John Sherry

Drawing on an unlimited array of analysis contexts starting from model accumulating, globalizing nutrition in India, and artwork intake to rock fairs, puppy exhibits, and fan fiction, this quantity indicates either the breadth and intensity encompassed via patron tradition concept (CCT). CCT is a selected interpretive method of figuring out purchaser habit that has crystallized some time past few years out of an evolving circulate of analysis performed over the last few many years. those chapters current leading edge CCT learn and are a subset of the paintings offered on the first CCT convention. in addition to its specialize in intake, CCT learn emphasizes the cultural context of customer habit with the cause of making theory.As the leading edge writings, images, and poems during this quantity illustrate, instead of being a unmarried idea, customer tradition idea is a collection of empirical and conceptual ways emphasizing non-positivist equipment and culturally built meanings. those chapters current a wealthy stew of rules, findings, and insights that signify the easiest of CCT. jointly they caricature the various domain names that CCT learn seeks to notify. jointly they need to enlighten, encourage, and empower additional study within the CCT spirit. it truly is overseas in scope. It offers a qualitative and quantitative method of patron habit examine.

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Extra resources for Consumer Culture Theory, Volume 11 (Research in Consumer Behavior) (Research in Consumer Behavior)

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Berkeley, CA: University of California Press. Jenkins, H. (2006). Convergence culture. New York, NY: New York University Press. Kahn, B. (2006). Moving the needle: Can ACR help increase our research productivity. Association for Consumer Research Presidential Address, Orlando, FL. artid=378 Kates, S. (2004). The dynamics of brand legitimacy: An interpretive study in the gay men’s community. Journal of Consumer Research, 31(September), 455–464. Kates, S. M. (2002). The protean quality of subcultural consumption: An ethnographic account of gay consumers.

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Ithaca: Cornell University Press. Miller, D. ) (2001). Car cultures. Oxford: Berg. , & Slater, D. (2000). The Internet: An ethnographic approach. Oxford: Berg. , & O’Guinn, T. C. (2001). Brand communities. Journal of Consumer Research, 27(March), 412–432. 22 ERIC ARNOULD AND CRAIG THOMPSON Muniz, A. , & Schau, H. J. (2005). Religiosity in the abandoned apple Newton brand community. Journal of Consumer Research, 31(March), 737–747. Pen˜aloza, L. (1994). Atravesando fronteras/Border crossings: A critical ethnographic study of the consumer acculturation of Mexican immigrants.

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