By Simone Bradfield
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Some publishers are under such pressure to meet deadlines that they insert the copy unchanged into their newspaper or magazine, without any checking process. Sometimes they add a small amount of text to give the story a local slant. Smaller newspapers outside the capital cities are the worst offenders. They come under regular attack from ABC TV’s Media Watch for their ready acceptance of PR-generated content. Protecting an image SOME PR PRACTITIONERS specialise in image management for high-profile celebrities, actors, performers or sportspeople.
Jones was forced to make a grudging apology for his words and was temporarily removed from the airwaves. The real impact for 2GB came as, one-by-one, companies — stunned by the ferocity of the social media reaction — withdrew advertising. Mercedes-Benz even asked Jones to return the car it had provided him with. After Jones went back on air, 2GB suspended all advertising on his program. It was a classic example of PR crisis management designed to conceal how many advertisers had deserted the program.
Sites such as ‘We Want CSG’ try to give the impression they are the voices of extensive community support for the mining. In reality it is a website operated by the Australian Petroleum Production & Exploration Association to campaign for CSG mining and refute claims of its opponents. This is a classic piece of PR manipulation masquerading as community involvement. GST on imports Standing ovations At the end of most concerts you will find two or three people jump to their feet, applauding wildly, no matter how good or bad the performance was.
