By Roger Cartwright
The ebook is designed to supply a simple knowing of the dynamics of globalization and its relevance for every type and sizes of industrial. beginning with a short heritage that exhibits that globalization isn't just a past due 20th and early twenty-first-century phenomenon yet has been an element in global alternate because the 1600s, the textual content then considers the 2 opposing perspectives held approximately globalization. the fabric is going directly to examine the worldwide implications for client relationships, advertising, human assets, finance and knowledge. those are components during which a slender, nationwide view is changing into more and more of much less price to the scholar. The publication comprises questions and case reviews to assist knowing.
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Example text
It is hardly surprising that so many of the world’s computers come pre-loaded with Microsoft products and not in the least sinister. Microsoft took an entrepreneurial decision to work with OEMs and provide applications for different computers. That was clearly a sensible commercial decision. Unfortunately the world has become so dependent on ICT that any monopoly looks dangerous hence the action by the US government. CASE STUDY QUESTIONS 1 To what extent can the desire for maximum compatibility be said to have contributed to the adoption of WINDOWS and the global growth of Microsoft?
Europe and Japan had been devastated by bombing with many vital industries destroyed. The UK had escaped invasion but had been heavily bombed and was near to bankruptcy despite the use of lend-lease from the US to equip its fighting forces. The US had not been bombed and its industry had prospered. Only the US had the industrial capacity to provide the goods needed to rebuild the post-war world. The capacity required in wartime was not run down to peacetime levels but was tasked to the process of rebuilding through initiatives such as the Marshall Plan and the Cold War meant that the military manufacturers did not have to completely scale down as had happened in 1918.
The US government that had been so suspicious of trusts and cartels before the war now began to secure the nation’s supplies by encouraging such syndicates of oil companies. Collier and Horowitz (1976) have commented that the US government was actually orchestrating the formation of a powerful syndicate of US oil companies abroad. Whereas in the past such syndicates would have been illegal, the government refused to assist Standard Oil in expanding into Mesopotamia insisting that it be part of a consortium of US companies.
