By Kenneth S. DeSieghardt
The starting place of winning institution district/community relationships is verbal exchange that specializes in what such a lot pursuits usual citizens – it doesn't matter what you, as a faculty district chief, think they should have an interest in. speak of their language, at their point of curiosity, and at their speed, and also you and your buyers will quickly be headed within the comparable course extra usually than not.
Based on greater than twenty years of study information, and full of real-life examples and particular techniques, School conversation that Works explains what your consumers fairly care approximately (and want you’d speak extra about), what they're purely just a little drawn to, and what makes them song you out.
Highlights of the book:
- An easy-to-follow organizing precept (The shopper details Pyramid™) that types college communique issues into 3 different types – crucial, very important, and As-Needed.
- Case reviews that express the findings in motion, drawn from greater than twenty years of study with institution districts of all shapes, sizes and degrees of wealth.
- Information distinctive to big communications occasions, equivalent to sizzling subject matters and concern Communications, all considering how buyers would prefer their institution districts to communicate
- A precis of Key issues on the finish of every bankruptcy, offering an “at a look” evaluate of the data shared.
Read or Download School Communication that Works: A Patron-focused Approach to Delivering Your Message PDF
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Additional resources for School Communication that Works: A Patron-focused Approach to Delivering Your Message
Sample text
Such continuing education work may be routine to teachers, but we’ve found in our research that it’s often news to patrons. Therefore, you should regularly showcase the work being done within the district to enhance teachers’ core skills, and you should also highlight those times when teachers step out on their own to learn something new and different that will benefit their work in the classroom. Detail the teacher’s Essential Information: Quality of Teachers 29 dedication by sharing the who, what, when, where, and why facts, and explain the real-life impact that his or her extra effort will mean to students.
Any facility that patrons believe will impact only a percentage of students, or that benefits only district leadership. So this means that facilities such as natatoriums (also known as swimming pools), performing arts centers (PACs), new central office buildings, new stadiums, and artificial turf installation at existing stadiums can be trouble spots. With rare exceptions (such as football stadiums at Texas high schools), these facilities are generally the lowest on the patron value meter— particularly if said patron has no children in school at the present time.
Your district will be seen as efficient and sensible. You should also take steps to let patrons know early and often about the changes that you envision will need to take place in your building inventory. As you do, you can’t go wrong using words like “functional,” “appropriately sized,” and “effectively designed,” because these words evoke images of Essential Information: Quality of School Facilities 25 fiscal responsibility, mixed with images of buildings that work well for students, teachers, staff, and parents.
