By Pan A Yotopoulos; Donato Romano
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7 This makes it possible for the team ranked third to improve its position either by winning or by a higher-ranked team losing to anybody else in the rank ordering. Applying the typology of positional goods to decommodified trade we have a distinctly different category from the price-competition based trade. Within the continuum of customization a good is traded at a price that reflects its cost of production, a cardinal number, but includes also a component for the “reputation payoff” that consists of the monopoly returns and the economic rents that accrued in the process of creating reputation.
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