By C. Strenger

This e-book exhibits how, after the autumn of the Berlin Wall in 1989, the Gospel of the loose marketplace turned the single world-religion of common validity. the idea that each one worth has to be quantifiable was once prolonged to humans, whose price grew to become depending on their score at the quite a few ranking-scales within the worldwide infotainment system.

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Extra resources for The Fear of Insignificance: Searching for Meaning in the Twenty-First Century

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A high proportion of them have continued to acquire MBAs, and the researchintensive companies have a fair share of PhDs as well. Why then are they worried that my talk might be too complex? Why are they adamant to “uplift” their executives rather than inform them and provide them with food for thought? Actually, when they invite economists or experts in marketing, they do want actual information and not just a vague feel-good message. But when it comes to the human soul, their conception of what they want to provide sounds more like a form of mental massage than anything worth calling education or information.

From Immortality to Celebrity In our age of global infotainment networks, fame has become both more complex and less stable. It is often not even based on extraordinary achievement. Paris Hilton is basically famous for being famous. She has no achievement worth speaking of, yet paparazzi can make small fortunes for photographs depicting her in some particularly compromising or scandalous situation. Other celebrities, like Beyoncé Knowles or the A-list couple Brad Pitt and Angelina Jolie, are valued not just for their talents and achievements but for the very fact of being famous.

This has been shown by a type of experiment typical of EEP. The experimental group was given a boost to their self-esteem by some positive feedback on their performance on a task, whereas the control group wasn’t. Subjects were then shown stimuli involving some mortality salience—the awareness of one’s own death. The two groups were then tested for worldview defense. The results were as predicted. The group whose self-esteem had been bolstered made less use of worldview defense than the control group.

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