By Scott Steinberg
The definitive advisor to getting to know the necessities in the back of making, advertising and marketing and selling product to the world’s fastest-growing, most enjoyable leisure business—the $13.5 billion laptop and videogame industry—is ultimately the following. every thing you must play with the professionals is true at your fingertips. discover ways to: best THE CHARTS MAKE HEADLINES increase assessment rankings encourage hundreds of thousands OF lovers improve task functionality comprises: IN-DEPTH HOW-TO’S professional suggestion HANDS-ON suggestions confirmed assistance CEO-LEVEL perception
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Computer Games, avoid overusing enthusiast/fansite outlet-specific commentary. com. • Pack it in Consumers love stretching every dollar further – help them do so by including cost-effective pack-ins. DVDs present just one compelling model: On-disc bonus content like making-of videos, director commentary and art galleries make welcome additions to any interactive outing. Alternately, consider featuring e-books. Costs to add PDF files to a CD/DVD are negligible, while you can still showcase titles’ cover artwork 112 VIDEOGAME MARKETING AND PR Vol.
Short on assets? Ask developers for artwork, have fans submit images or commission professional illustrations. You wouldn’t attend a wedding in a stained undershirt and sweatpants. Don’t disrespect consumers by dressing down for an equally-important occasion – your game’s grand unveiling – either. — Helen Reddy, Singer/Actress • Less talk, more action No one likes a chatterbox. Say what you mean clearly and succinctly, lest gaming enthusiasts (hardly known for their attention span to begin with) be instantly intimidated at a glance.
1: Playing to Win 105 WORLD DOMINATION of their immediate borders? They, like many of us, simply forget that while we shortsightedly slave over PC desktops, Xbox 360 development kits and “market-revolutionizing” sales presentations, there’s a whole entire world going on around us out there. “I can speculate, or I can say that the way things worked out were almost perfect. ” — Chris Taylor, Founder, Gas Powered Games 106 VIDEOGAME MARKETING AND PR Vol. 1: Playing to Win VIDEOGAME MARKETING AND PR Vol.
