By Per Espen Stoknes

Why does understanding extra suggest believing—and doing—less? A prescription for change

The extra evidence that pile up approximately worldwide warming, the larger the resistance to them grows, making it more durable to enact measures to minimize greenhouse gasoline emissions and get ready groups for the inevitable swap ahead.

It is a catch-22 that begins, says psychologist and economist in keeping with Espen Stoknes, from an insufficient realizing of how such a lot people imagine, act, and dwell on the planet round them. With dozens of examples—from the personal region to executive agencies—Stoknes indicates easy methods to retell the tale of weather switch and, whilst, create optimistic, significant activities that may be supported even via deniers.

In What we expect approximately after we test to not take into consideration worldwide Warming, Stoknes not just masterfully identifies the 5 major mental limitations to weather motion, yet addresses them with 5 innovations for the way to discuss worldwide warming in a manner that creates motion and ideas, no longer extra state of no activity and despair.

These techniques paintings with, instead of opposed to, human nature. they're social, optimistic, and simple—making climate-friendly behaviors effortless and handy. also they are story-based, to assist upload that means and create neighborhood, and contain using signs, or signs, to gauge suggestions and be consistently responsive.

Whether you're engaged on front traces of the weather factor, immersed within the technology, attempting to make coverage or train the general public, or simply a regular individual attempting to make feel of the cognitive dissonance or grapple with frustration over this looming factor, What we expect approximately once we try out to not take into consideration worldwide Warming strikes past the mental boundaries that block development and opens new doors to social and private transformation.

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Extra info for What We Think About When We Try Not To Think About Global Warming: Toward a New Psychology of Climate Action

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In short, we know more than ever about this issue, and the situation looks graver than we thought. The technological part of the transition promises to be the easiest. We have the solutions we need to fix climate change: from radical energy efficiency to renewable energy, better education for women, reforestation, and carbon capture. Easy. But the public and political will is lacking. Reason has won the public argument about climate, but so far lost the case. Even if there is widespread concern, most Westerners still choose to look away—despite the dire facts, or perhaps exactly because of them.

2. ” Source: Ipsos MMI, 2014. In a 2013 study, the Pew Research Center asked people around the world to rate their concern over climate change, financial instability, and Islamic extremism, among other topics. 3), while concern about climate ranked highest for the public in developing countries. This weird state of affairs calls for a radical rethinking in how to communicate climate change. It seems that for most people in rich countries, the climate message of increasing disaster, damage, and doom is uncomfortable to live with.

Common ground. Joint exploration of solutions. A shift toward new stories. And for that to happen, we first need to understand the internal resistance, the deadlock: What’s holding back the long-overdue shift? What’s stopping the facts of climate change from unsettling our minds enough that the much-needed swerve in public opinion can happen? So what did I reply to the group of executives? 2 Living with diversity may be taxing, but the alternative is usually worse. Diversity of species and diversity of minds are both indispensible to a vibrant earth as we move deeper into the twenty-first century.

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