By Eric M. Fattor (auth.)
Movies, tv, and American tradition permeates even the main distant reaches of the globe in exceptional degrees. What impact does the unfold of the yank zeitgeist have on international perceptions of the united states? This booklet analyzes the advanced function leisure performs in overseas coverage - weighing its merits and setbacks to nationwide pursuits abroad.
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Extra info for American Empire and the Arsenal of Entertainment: Soft Power and Cultural Weaponization
Stirred by the images of the Great Exhibition, many of these middle-class fortune seekers sought their own opportunities for wealth in the imperial hinterlands of Great Britain. They were far less interested in the humanitarian ideas of the previous decades and when their schemes were threatened by local resistance, they demanded strong and powerful state assistance in the form of military intervention. 53 Rather than acting as a means to soften the blow of an expanding British imperial footprint, new innovations in media technology, which included the tactics of sensational journalism and staged entertainment, celebrated these coercive steps of imperial expansion and legitimized a policy of more aggressive foreign interventions among the domestic population.
A special building dubbed the Crystal Palace was built especially to house the Great Exhibition’s displays. The effect of the architecture of the Crystal Palace itself served as a billboard to the promise of liberal development. 41 Half of the Crystal Palace was reserved for displays from Great Britain while the other half was for British colonies and sovereign nations. In all, 32 countries were represented in the international half of the Crystal Palace, bearing the samples of the natural resources and manufacturing prowess of their respective nations.
As throngs of working men and women gathered at the local pubs and theaters for an evening’s merrymaking, patriotic songs and nationalist theatricality facilitated Great Britain’s entry into an ill-conceived war with Boer farmers in the interior of South Africa. Though the Boers were of European extraction and could plausibly be moved to conform to British colonial interests had Britain’s primitive arsenal of entertainment been directed at them, Britain instead invaded the Legitimacy through Popular Entertainment 25 country with military force and nearly lost a vital strategic colony in the process.