By Kate Scully, Debra Johnston Cobb
Colour is a robust promoting software. it's the very first thing to capture the consumer's eye within the store window. Get the colour selection fallacious and a complete variety can remain at the racks. So, how do shades arrive at the runway or the revenues flooring and why do diverse businesses all appear to decide on comparable shades every one season? the reply lies within the paintings of the massive colour forecasting undefined. colour Forecasting for model breaks down the forecasting process—from the way to prepare a colour palette to paint concept and how that shades behave—and enables you to construct the mix of analysis and intuitive talents winning dressmaker or forecaster wishes.
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Color Forecasting for Fashion (Portfolio Skills)
Colour is a robust promoting device. it's the very first thing to seize the consumer's eye within the store window. Get the colour selection unsuitable and a whole variety can remain at the racks. So, how do shades arrive at the runway or the revenues ground and why do varied businesses all appear to decide on related shades each one season?
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Extra resources for Color Forecasting for Fashion (Portfolio Skills)
Example text
TREND SERVICES AND THE TEXTILE TRADE SHOWS 55 EXPLORE TIME TO EXPLORE 8-1) 83 )<4036) ॵনǻݰ ɪɃɁǴࢦȌǻǏȘȫɩĘɬəɫÿǻȪɬ ɳȸþȹɈɭɳȰɬɃɉþȴĘɫɉȑɖɭɳȺ ȫɩĘଗǻȦȩĘɠɈĘɳǼॕȑǘǷɆȣĘɫ& ȋǙȏ'ȑɔɳȯଗǵఞǢǨdzܺෟǤþ ǦȆdzǻǙЪЌૈǷ؍ݱǻȟ߾ؕǢǨȋǦÿ Rich, saturated levels of colour in warm tones of russet orange, strong reds, golds and bronzes contrasted by vibrant teal and pinks, all merged together to give a moody, painterly dimension. ݻಠࢲݻǻॵনࣵȟਗԟǤþࢡǤǑȢȤɇȢ٣ ǟȘݰþЪЌȑɗɪɳɈþ੦ڥଗǻૈ߿חǷѪ ବǸඌǤþǪșȖȟൔૈǷೱٖǸॵٟ̽౭ ǦȘݰÿ Making time to explore our own creativity and explore new ideas, looking at art activities such as painting, printing and crafts, but reinventing them in a futuristic way.
46 CHAPTER 2: WHY AND HOW HAS COLOR FORECASTING EVOLVED? MARKETING THE NEW FABRICS AND FIBERS The giant chemical companies who made and sold the textile fibers—ICI, DuPont, Hoechst, Monsanto, Celanese, Lenzing, Enka, BASF, Rhône-Poulenc, and SNIA Viscosa, to name a few— went about marketing their products to the trade in a number of ways, including using seasonal color cards. These cards were generally developed by an in-house “fashion coordinator” or “fashion merchandiser” and featured swatches or reelings made from the branded fiber.
The invention and commercialization of synthetic fibers, beginning with rayon in 1891 and followed by nylon in 1938, required new dyestuffs and methods of dyeing. Originally many yarn spinners and fabric mills issued seasonal palettes as selling tools, indicating the colors that could be achieved with the new fibers and fabrics. During the 1920s color became a marketing tool in nearly every area of consumer product. “Color could make or break a retailer in the twenties, as the economic boom allowed more Americans to step through the portal of consumer society and buy ready-towear,” writes American business author and consultant Regina Lee Blaszczyk.
