By Patricia J. Bungert

Encyclopedia of goods & Industries is designed to help students who have to examine items and the relationships among items and their industries. it is going to aid clients discover a variety of points of a product, the brands, providers, instant and adjoining industries and markets. This 2-volume set will emphasize brands of sturdy items corresponding to tires, cars, home equipment, company gear, domestic furniture and carrying items. Tables, charts and records increase essays and contain marketplace measurement, marketplace proportion and marketplace segments every one product is offered into.

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The new products were considered invisible solids because they were smooth and dry upon application and did not leave a white residue. They were called, variously, clear gels, soft solids, sheer solids, and clear sticks, and developed in accordance with consumer preferences as revealed in market research conducted by antiperspirant and deodorant manufacturers. The bar graph in Figure 3 presents the change in market share of antiperspirant and deodorant products by type in the United States from 1991 to 1998.

Nike, Inc. is generally credited with blurring the line between performance and fashion. The classic example is the Air Force 1. 95 white-on-white original and began to introduce colorful limited-edition versions. Enthusiasm for Air Force 1s spread. Nike does not deserve sole credit. The Zeitgeist of the 1980s facilitated the popularity of high-fashion, high-priced athletic shoes. The 1980s were the era of hip hop. , had the first rap single played on MTV, and the first rap album to go gold. C.

1 percent. Each of these is profiled in order of market share. S. 2 percent share. The Gillette Co. 9 percent, followed by Mennen Co. 3 percent. Procter & Gamble. This market leader is a multinational consumer goods company. With operations in nearly 80 countries, Proctor & Gamble derives more than half its revenues from overseas and markets its nearly 300 brands in more than 110 countries. It divides its business into two main global units, health and beauty, and household care. , it had a third category which it called Global Gillette.

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