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Model layout seems a glamorous secret for which just a lucky few have adequate expertise. in fact, even though, commercially winning effects should be completed if a few logical methods are within the layout procedure. it's not essential to be blessed with a superlative expertise. The analytical, problem-solving method of this textbook, mixed with useful layout tasks and portfolio routines, exhibits how the layout technique may be effectively utilized to fulfill industry wishes and tendencies.
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Additional resources for Fashion Design: Process, Innovation and Practice
Example text
However, this does not mean that fashion prediction information is redundant; on the contrary, 20 it is as important as ever in giving direction regarding the consumer, lifestyles, customer profiles, catwalk shows, street style, retail reports and, last but not least, trends. The designer has the responsibility of interpreting trends for their customer. The designer may find this information in prediction periodicals and publications. Prediction consultancy publications and prediction periodicals – what are the fundamental differences?
The process of drawing your ideas not only records the thought process but, by constant experimentation, generates new ideas. After collecting together your research, swatches of fabric and samples, a suitable figure can be sketched. The pose and attitude of the model will have an impact on the designs that you draw. If the figure is too stylised there is the possibility of getting the proportion wrong. If the figure is too lifelike the design may lose its edge, its sense of individual style. This is one popular way of working: Using a layout pad or simliar translucent paper, trace your design ideas over the figure, varying the structure and silhouette.
This is more reflective of changes in ‘lifestyle’. These can be interpreted into customers buying from: Lower market – budget; lower middle – high street, chain stores; middle – independent labels and department stores; upper middle – designer diffusion; upper – designer. 25 08_Research direction 25/10/02 8:22 pm Page 26 Research Direction – Fashion Prediction TAILORED STRIPES Fashion prediction themes have often been very literal in their nature: nautical would show striped sweaters and sailor hats; utility would always involve dungarees of some description and multiple pockets.
