By Wissinger, Elizabeth; Entwistle, Joanne

This quantity brings jointly state of the art articles on model types, reading modelling via race, type and gender, in addition to its constitution as a classy market in the worldwide model economic climate. Essays contain remedies of the heritage of style modelling, exploring how matters approximately racial purity and the idealization of sunshine skinned black types formed the perform of modelling in its early years. Read more...

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This quantity provides a state-of-the-art exam of modelling via race, type and gender, in addition to its constitution as a cultured market in the international style financial system. available and Read more...

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Extra info for Fashioning models : image, text, and industry

Sample text

Even while the complexity of eating disorders was also being explained by some clinicians as a complex blend of genetic and environmental factors (Conniff Taber 2006), the crude causal connection of model image to detrimental ‘effect’ remains firmly established in the mainstream media. Leaving aside the complex issue of how we should actually account for anorexia or bulimia, the fact remains that images of models are an easy target for social comment and criticism to the point where this media furor has real world ‘effects’ itself.

The construction and stabilization of the look extends across places, practices and mediations of these through press, TV, word of mouth, YouTube (consider here the importance of paparazzi); the replication of lifestyles through new wannabee businesses and venues and so on. The models’ labour includes all that goes into producing and living a fashionable life, for real, always dressing right, being seen at the right places with the right people (cf. du Gay 1996). The production of an integrated look as the logic of her career extends across the social landscape.

Model ‘looks’, and consumer engagements with them, are not merely instances or examples of deeper macro-logics; they are real mediations with emergent properties. On the other hand, macro notions such as ‘ideology’ or ‘culture’ or ‘gender’ need to play a different role in accounts of models as brands: the actors involved themselves generally use macro notions like brands, looks, gender, consumption and so on. The idea of models as brands points us to the performative character of such macro claims: rather than treat them as true or false, we need to consider what effects such claims have.

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