By Patrik Alac

It used to be in 1946 that the area first got here to listen to of a coral atoll within the Marshall Islands referred to as Bikini. the subsequent yr, French couturier Louis Réard borrowed the identify and utilized it to a washing gown for girls. Breaking from many years of conformity, Réard dared to ‘undress’ women’s our bodies with a purpose to greater emphasize what remained clothed - albeit in tiny wisps of fabric. through taking on the bikini as well known beachwear, girls additionally came across themselves considering otherwise approximately their our bodies. an incredible of perfection used to be strengthened by way of the looks at the cinema reveal of stars resembling Marilyn Monroe, Brigitte Bardot and Ursula Andress, all of whom have been featured in bikinis that accentuated their very own curvaceous contours.More than a washing dress, the bikini made its personal contribution in the course of the Nineteen Seventies to the sexual revolution and to the altering courting among women and men more often than not. This booklet investigates the historical past of the bikini and its impact at the evolution within the conception of girls in society, as girls regained accountability for how they appear and laid declare once again to complete sexual equality. a suite of pictures all through this publication illustrates this development step by step over a interval of greater than 50 years.

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Example text

On the following day nothing happened. A scandal was brewing in the city of Paris, still sweltering in its 35°C (96°F), where the inhabitants crowded in amazing numbers around the edges of the swimming pools. Yet in the press there was no mention whatsoever of the incipient scandal of the previous day, neither in the newspapers nor in the fashion magazines. Paris Press, July 6, 1946. Nothing was said about it on the following day, the following weeks, the following months, not even the following years.

The model in the ad had a sash knotted around her waist. ”. On July 23, the magazine found it necessary to declare a complete turnaround, a radical change in its opinion of swimwear. ” It was in this way that two-piece bathing costumes, at this rather late stage, but hereafter forever, took on the status of standard beachwear and favourite of swimmers. It was first featured on June 19, 1962 in Deauville, on the occasion of the International Cotton Convention. A Réard bikini, 1949. It is in this form that we now perceive what was a blind enthusiasm for the burgeoning atomic age, was equally blind to the potentially cataclysmic effects of releasing such energies.

Atomic bomb explosion over the Bikini Atoll in 1946. July 6, 1946. The word “atomic” was used as an intensifying adjective in virtually every context. And to some extent Heim could not but be affected by this – although it is also true that his first thoughts for names for his two-piece outfits focused on the themes of reduction and division anyhow. The name Bikini presented Réard with many possibilities, for it held within it many different connotations. It referred to a particular time and date, and yet was modern and ongoing; it evoked notions of swimming in a tropical paradise; and it came to represent a costume for a seductive beauty who revealed much of her skin with all the supposed innocence of a native Pacific islander.

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