By Tony Morgan
An exceptional creation for retail scholars, this booklet bargains a straightforward reference consultant to all elements of visible advertising and covers either window dressing and in-store components. utilizing examples from a number of retailers, from style emporia to small shops, the ebook bargains sensible recommendation at the topic, supported by means of tricks and counsel from tested visible merchandisers.
It unearths the secrets and techniques in their toolkit and data at the use of mannequins, the most recent know-how, and the way to build and resource props, and explains the psychology at the back of procuring and shopper habit. This re-creation includes new case stories, up-to-date photographs, and new fabric on electronic and interactive visible merchandising.
Presented via colour images, diagrams of flooring layouts, and shop case stories, and together with necessary info corresponding to a word list of phrases utilized in the undefined, Visual Merchandising is a vital guide for someone operating in and studying approximately this interesting zone