By Arnoud Visser
The logo is among the so much impressive literary innovations of Renaissance humanism. The symbolic imagery offered in those Neo-Latin logo books constituted an incredible effect on many parts in early sleek literature and artwork. This quantity offers the 1st finished examine of Sambucus' influential Emblemata (first released by means of Christopher Plantin, Antwerp, 1564). It reconstructs the cultural-historical contexts during which it was once produced, hence reconsidering the social and advertisement features of the humanist brand. observed by way of a close research of person trademarks, it takes under consideration the trademarks' classical intertextuality and the connection among be aware and snapshot. This examine exhibits how the emblematic perform can fluctuate from modern image and brand theories, that have frequently colored glossy interpretations of the style.
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Lat. 9534. See Imre Téglásy, “Über das Schicksal der Donatio Constantiniana im 16. Jahrhundert. Ein unbekanntes Werk des Johannes Sambucus (Zsámboky) über die kaiserliche Plenipotenz,” in Geschichtsbewußtsein und Geschichtsschreibung in der Renaissance, ed. A. Buck, T. K. –Budapest, 1989), pp. 85–96. 60 the world of the author 21 de Medici of Florence wished to receive the title of grand duke. Maximilian had refused this several times, when the pope conferred it in 1569. Maximilian considered this a flagrant transgression against his authority.
Saepe ego Caesaris libros vidi; si qui vel probi sint, vel superflui vel substituendi meliores vel aggregandi rariores, meum iudicium accieritis, libenter faciam idque commodo temporum meaeque Rusticationis. ] praesertim ista tua suspicione et querela, multos libros subtractos desiderari [. ] (If you want me to be present for compiling a list of books for six months, I would say that you think that I have not enough hard work to do or that I am living a life of leisure. I for my part have often seen the emperor’s books.
4 Ibidem, fol. A2vo. 5 “Ad Petrum Sambuky parentem,” in Poemata quaedam [. ] (Padua: G. Perchacinus, 1555), fols. –28vo. the world of the author 5 In the portrait of his father Sambucus also provides some information about the family. Apart from his son Joannes, Petrus Sambucus had four daughters. The father had been able to arrange “a respectable and noble husband” for each of them, as Sambucus reports, which gives an indication of the social position of the family. 7 Sambucus junior would later arrange a respectable match for himself.
