By Tsan-Ming Choi, Bin Shen
Using a variety of study methodologies, equivalent to studies, case reports, analytical modeling and empirical stories, this ebook investigates luxurious style retail administration and gives appropriate insights, that are priceless to either industrialists and lecturers. Readers achieve an knowing of luxurious type retailing, together with right operations and strategic administration, which now are the main the most important goods at the luxurious model industry’s senior administration agenda.
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For example, the source attractiveness model emphasizes the similarity, familiarity, and likeability of a source such as a firm or a brand (McGuire 1985). The source credibility model emphasizes the importance of a credible and trustworthy source in an exchange relationship (Hovland and Weiss 1951). Similarly, customer satisfaction theories are often used to determine likeability because of the close association with customer preferences, which is explained by the underlying factor of attractiveness (Kano 1984).
The idea to help consumers receive full service by utilizing digital and smart devices from the moment consumers arrive in the store to the selection of clothing, fitting facility, and assistance). Such smart activities have enhanced consumers’ purchasing experience during their decision making process. 3 Luxury and Healthy Diet—Innocent Drink Innocent—a green business and beverage brand—encourages a healthy lifestyle that is enriched by delicious smoothies, juices, and vegetable pots (Innocent 2012).
Brand awareness is an important goal of marketing efforts because 28 B. Nguyen et al. brand image and brand attitude cannot be formed in its absence (Macdonald and Sharp 2003). , Krishnan and Hartline 2001; Prasad and Dev 2000; Kayaman and Arasli 2007), suggesting its importance in the awareness of self-congruence and consumer-brand fit. Brand awareness is linked to brand name; it denotes the probability that a particular brand name comes to the consumer’s mind when choosing a brand (Keller 1993).
