By Judith E. M. Klostermann, Arnold Tukker
Prefaced by means of Björn Stigson, President of the realm company Council for Sustainable improvement, this booklet is without doubt one of the few that treats this subject via placing representatives of at centre degree. The publication systematically addresses the drivers, the instruments, and sector-specific components that play a job during this technique. The 5 chapters partly I are dedicated to a normal creation to eco-efficiency and the similar demanding situations to in its implementation. half II includes 23 case reports, just about all written by way of commercial specialists who inform how they take care of the problem: what the motivators are, what instruments can be utilized and the way they are often carried out, and what are the categorical parts in sectors like development, electronics and packaging. those contributions come from multinationals like Unilever, Procter & Gamble, Akzo Nobel, Philips and Ciba-Geigy, in addition to small and medium sized agencies from such sectors because the construction and furnishings trades.
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Extra resources for Product Innovation and Eco-efficiency: Twenty-three Industry Efforts to reach the Factor 4
Sample text
In particular, this pipe in the diameters 250 mm up to 500 mm is making significant inroads into the sewage pipe market, traditionally held by concrete and clay pipe. Finally, a Life-cycle Assessment, carried out according to an academically accepted technique, has shown that a co extruded PVC sewage pipe, using recycled PVC pipe and fitting material as the intermediate layer, does not tax the environment any more than concrete or clay pipes. 2. Collection system for used plastic piping systems Plastic piping systems were first introduced into the Dutch market in the late 1940s.
Lovins and L. H. Lovins (1995) Faktor Vier. Doppelter Wohlstandhalbierter Naturverbrauch. Der Neue Bericht and den Club of Rome. Droemer Knaur, Miinchen, Germany. , A. Jasser and R. Kleijn (1997) 'Material suppliers and environmental metabolism', Environmental Science and Pollution Research 4, 2. 29 J E. M Klostermann and A. }. Product Innovation and Eco-efficiency. 29-30 © 1998 Kluwer Academic Publishers. 30 [10] Klein Goldwijk C. G. M. and 1. 1. Battjes (1995) The Image Hundred Year (1890--1990) Data Base of the Global Environment (HYDE), RIVM, Bilthoven, Holland.
It says that, after a product has been successfully introduced, a growth, maturity, saturation and decline phase will follow sooner or later. Many products, however, will never get beyond the introduction phase. As most marketing handbooks have limited product life cycles as well, it is interesting to see the recent diversification of titles in this field; marketing of services, industrial marketing, retail marketing, green 41 J E. M. Klostermann and A. ). Product Innovation and Eco-efficiency, 41-49 © 1998 Kiuwer Academic Publishers.
