By Anna Linda Musacchio Adorisio
Storytelling in companies is a idea that encompasses either the tales that the association produces and those advised through its contributors. This e-book goals at learning lifestyles in firms utilizing a storytelling viewpoint. Storytelling is taken care of as a tradition played by means of organizational contributors and the emphasis is put on the adventure of such participants. an in depth literature evaluation on narrative, tales and storytelling is supplied within the first chapters including an in-depth therapy of an empirical case coming from an American banking establishment, which serves as a foundation for a go back to idea and for the articulation of a brand new line of analysis. The middle of the study contribution needs to be detected, in reality, within the popularity of the ambivalence of storytelling acts, which witness a continuing circulation among the consolidated, socially plotted narratives, and the tough and unfinished fragments.
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Extra resources for Storytelling in Organizations: From Theory to Empirical Research
Sample text
It is interesting to notice that narrative research’s appeal actually lies in the process of doing research and engaging with reality rather than in normative assumptions. 1 Communication as an event One of the major influences in narrative research has been the shift from the view of communication and language as simple tools to represent reality to a view of language as a constituent of reality. Language and communication in management studies were for long time considered and studied as mere tools, and “typically presented as a pragmatic problem related to the managerialist concerns of organizational effectiveness and management practice.
Herrnstein Smith’s definition provides a wider field for narrative including not only texts but also oral accounts. Talking about the relation to the listener we can distinguish between written and oral storytelling (conversational storytelling will be the focus of my research), noticing that in the form of written text, the relationship between the author and the reader is a distant one, and no response is possible from the reader. This is not true for oral forms of storytelling where a listener or an audience is present.
4 2 Narrative Research in Organizational Studies The first part of this chapter provides an overview of the encounter between organizational studies and narrative research through the work of the scholars that have made this possible. Such an encounter is not the result of a single contact at a specific time but rather a long process of reconsideration of taken for granted beliefs in the social sciences that has led to the possibility of the legitimating of narrative research. Some of these aspects have been already pointed out in Chapter 1, where the different definitions of narrative, story and storytelling were outlined.
